The camera never lies, but advertising might

I'm loving this site. even though I know it's nothing new, Mother Jones have been doing this for years.

And I'm not really sure where I stand on this either, isn't it the job of advertisers to present the best possible case for their clients? And isn't that what good food photography does? Is it anymore misleading than a girl wearing make-up to present her best self Or retouching a model? Or lighting someone in a flattering way? Or even placing a product in a certain situation and/or location?  That said the difference between the adversions and the reality is impressively wide.

Comments

[freddie]

Arghh. That really is disgusting. Thing is when you buy a Big Mac or Whopper... you know it doesn't look like the picture. You just can't wait for it to be inside you.

[Rob Mortimer]

I recall a story about a Sara Lee chocolate cake ad. They had to freeze it with liquid nitrogen (or something like that) in order for it to cut in the "right" way.