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I pinched this from a blog I frequent. It needs little in the way of explanation. It just shows what's expected from content makers these days, be it films, tv programmes or ads. Today, if you've been lucky enough to engage people they will expect more from you and whatever they find the can and will share with their friends.
So disappoint them at your peril
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Good follow up piece http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131880&nid=116942
Posted by: simon | 27 July 2010 at 05:41 PM