Seldom do you see such a perfect example of how agencies are getting it wrong. What this. It's an impressive piece of sponsored entertainment. Care has gone into the ad, it's been crafted well; nicely written, faithfully shot and KS hasn't jus dialled it in. So full marks.
I don't know about the strategy so much, I'm guessing Acer aren't cool and need some cred if people are to buy them, if it's meant to be doing anything else, then that went way over my head.
So far, so okay.
But what is the ad really for, as viewed by the public? Dynamite Cupcakes
Dynamite Cupcakes of course. Just look at the end frame.
After all those sqillions they've spent getting noticed, what do they do? Click through to DynamiteCupcakes.com to find out.
What a wasted opportunity. What a complete misunderstanding of how we consume media today. What a wasted commercial.
And what makes it sadder on a personal level is that it was made by Mother, an agency that really should know better.
And all for the cost of the on set catering, even with KS was supplying the cakes.