Great article from the creator of CSI on PSFK . When will advertising start to think along similar lines?
Okay, it was a very stupid thing to do by any standards but I don't believe it was the work of "an over enthusiastic intern who did not fully understand the ramifications of his actions", I would have thought the intern is exactly the sort of person who would understand Twitter. So are they pointing the finger at the innocent?
An even if I'm wrong, I still have a problem, if it were a particularly stupid intern, until clients and agencies in this country start to give social media opportunities the respect they deserve then they will continue to make fools of themselves in the