Thanks to copy©unts, a site dedicated to the shaming and naming of agencies happy to simply steal ideas, I have success no.2
Back in January I predicted that someone was going to lift wholesale the Oren Lavie pop video and low and behold someone has, Campaign Palace for Target. Interestingly while the video was up on youtube as recently as last night, it has now been taken down.
So, does all this matter? All this is finger pointing. It's not like it's something new. Ad creatives see the stealing of ideas as perfectly acceptable behaviour, as long as it's not another ad, of course. So, why bother exposing it now?
Well, I think it matters for the simple reason it's another example of how the changing media world is impacting on the role of ad creatives. And once again, showing how they're refusing to adjust, and instead, continue to believe it's all going to be like the 80s one day soon.
But the truth is it won't and our job has just got harder, we now have to search for that holy grail of creativity - originality. And I've said it before, most ad creatives are just not good enough for that.
In a world where people have total knowledge, a more expensive copy of something fresh and original will no longer hack it, why else would you pass it on, other than to snipe and sneer and be smug that you can spot a fake and as you point out the source. (Not unlike this and my last post I suppose).
And that can not be good for our industry, or a brand.