Following on from my earlier post on Wii and it's build-in viralability, I have been pointed in the direction of this flickr set, by Russell. As, the man says, create something great and the marketing will be done for you.
Originally this was called, A snapshot on Camera Usage, but I found myself starting with an apology for the pun, as I really should know better. There is no place in modern society for puns - good, bad or otherwise.
Anyway I found this on flickr. The screen grab doesn't do it justice, as it's just the tip of an iceberg loaded with information on what cameras are being used in their community. I'd be mighty happy if I were Canon.
Personally, I find the whole thing massively impressive for lots of reasons, not least because it's authentic. Consumer-generated (albeit not consumer-authored, but then curating is going to be massively important for brands in the future). And pretty comprehensive - I can visit manufacture's sites and see shots taken with the cameras by flickrites. It also works for Flickr, I love that they've put this together, it makes me feel warmer to them, makes me feel they're passionate about cameras and photography etc.
Next time I'm in the market for a camera, this is going to be part of my purchasing decision. I wonder how long it is before they add a purchase facility?
I love this nike site for their new juice golf ball, love that you can vote for which will be the next clip to be uploaded too.
Reminds me of these demonstrations for Blendtec.
I like Blendtecs microsite too.
All of which started me thinking, with the fragmentation of mass media is it now possible/desirable that a brand could be percieved completely differently in different markets? Could brand schizophrenia be the next think, I might rift a bit more about this once I've given it some thought.
Either way these sites do go to show, product demonstration can be mighty entertaining in the right hands.
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