A really lovely idea especially for right now, what with jobs becoming more scarce and people no doubt questioning the wisdom of running in the rat race etc.
Lacking a little in execution, if I'm honest (although the video applications posted online is a nice touch). And it does remind me of Diesel's Junior Lucky Bastard job vacancy campaign, which in turn reminds me of something similar for Johnny Walker we did, also called The Best Job in the World where a treasure hunt across the web led to the chance to live the life of a Formula 1 racing driver. You can see some of the virals here (Beware F1 drivers can't act), here and here.
It'll be interesting to see how this develops over the coming months and whether or not they're able to build additional layers of interest, humour and intrigue to sustain this level of interest.
If you want to apply, you can do so here. And don't forget to send a postcard