That's Gabi, Gabi Gregg who has just won the chance to be MTVs first Tweeter Jockey or - TJ if you roll with the street.
Gregg won Follow Me, a months-long competition on MTV, not unlike popidol but for tweeters, her prize, a 100k a year job as the company's social media voice. So far an average, if solid pr ideas I'm sure you'll agree. And that may well be MTV's intention.
But, as someone who has been championing the use of twitter for brands beyond the banalities of a PR junior hysterics and OMG txts. I'm hoping they will see the potential of what they have. The TV coverage will have helped develop solid backstories for both character and narrative from which to engage and encourage participation and with their events and tv channels the opportunity to create more depth is there too.
So, one to watch, assuming she can write with insight and wit of course - she starts next week and you can follow her here.