Here Be Monsters|blog

Beautiful in its simplicity

Sometimes great ideas are very simple ideas. A near perfect radio ad.

Today's lovely idea

Again simplicity itself

Take a pop at your rivals, yeah. But your rival's customers?

Interesting one this. I do have the one question though, Samsung where are you hoping to get your new customers from?

Would they be the same ones you're taking the piss out of here?

Best fashion ads, ever, dah-ling

To be honest, even though I am of course a most stylish of individuals, elegantly attired at all times - Today I am writing in an emerald green smoking jacket and velvet slippers - I do find the whole world of fashion a little too up it's own arse.

And then I saw this, fun, stylish and rather wonderful ad campaign for Mulberry. 

As the great Stefan G Bucher so rightly pointed out to, the more hidden the monsters the better, the less you see of them, the more personality they seem to have.

You can see the rest of the ads in the campaign and read about how they took the look through to the catwalk during LDN  fashion week here at the Stylist.

Mawh mawh. Air kissy kissy.

It's called Unwatchable for a reason. Powerful stuff.

I don't know too much about this charity, other than this is obviously a worthy cause and the 'ad' is a hugely shocking piece of communication.

My biggest question having viewed this though is one that I have to ask of myself, why do I find it so powerful?

Is it simply the power of the film making? ( I'm pretty sure it's not, as I actually don't find them that believable). Or is it the context, as ads don't usually push things this far? Or has the media desensitised me to such an extent that I accept it from black people? Or do I not have enough empathy for someone who doesn't look or live like me? Or is it simply that deep down I'm just racist? Could that be it?

I honestly don't know yet. I'm going to give it some more thought. In the mean time do go sign their petition, even if you can't stomach the film. Please

Oh and I think their website has been nicely thought through with the tone of voice spot on.

Thanks to Tony Snow for the heads up on this.

More retail wonderfulness

A lovely execution of a famililar idea.

Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts at the store during those quiet shopping hours.

Dubbed “Sunny Sale,” Emart’s effort involved setting up a series of what it calls “shadow” QR codes that depend on peak sunlight for proper viewing and were scannable only between 12 and 1 pm each day.

The video below explains all this in more detail in a frankly, pretty chee-zee way, pity.

Coffee Sleeves printed with the news



I love ideas like this. Even if it is a little niche.

I truly believe a bunch them, linked together with a single cohesive message, tailor-made to the medium and reflective of a brand truth, is one of the most effective ways for a brand to build relevance with its consumer today. A helluva lot more work for an agency and client, and a  need for restructuring your renumeration/ROI calculations, which is why we probably won't be seeing campaigns like that anytime soon.

Still lovely thinking,

Full explanation here.