It's always nice to give something back to the community, even if you do feel the need to paint it in corporate colours and cover it in your logo. But I'm not against that, after all there's no such thing as a free playground as anyone in the lunch business knows only too well.
It's just that if you're going to go that route you had better make sure you keep it nice and clean and graffitti-free if you want it to be a positive representation of your brand in the community. And not a junkies hang out. Made me realise that a higher level of commitment is going to be demanded from companies in the future, as a lot of what they do is going to hang around the web for a long time.
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