Spent a fascinating time yesterday working with a client on different ways in which to use blogs. We had this thought that a blog could be treated in much a similar way as you would a soap opera or sitcom - a drama that's played out in regular episodes (posts). The more we looked at this and the more we looked at the structure of storytelling within the confines of a soaps and sitcoms, the more we thought we were onto something, so we're going to experiment around this and see what develops. If blogs can be streams of consciousness, diaries or gossip columns, then why can't they also be given a strong narrative structure? The big challenge as we see it will be to adapt the everyday events into story lines that will be both engaging and entertaining while still remaining true to the spirit and honesty of blogging.
So this weekend I'm going to be re-reading Jospeh Campbell's The Hero With A Thousand Faces
Comments