why?

Saw this on the tube last night and it really bothered me. What is it doing?  Who is it communiticating with? What does it mean, Yum/Young, Free and Single? I read the copy and it's about free puddings being given away, somewhere, sometime, but I can't remember where, but that's not what the line says. How did someone present this?

At least half a dozen people with the power to stop it must have seen this and not one of them did.  Why?  Was it really the best thing on the table?  I have no desire to belittle or insult people, I know how hard it is to create work, but while this ad obviously recieved a little tlc along the way, the idea didn't.  And I really want to understand why?  I got off the tube confused and depressed.

Comments

[mandy smith]

really glad somone else has commented on the gu adds. My flatmate got excited about the thought of free food but i couldn't help staring at that headline. Couldn't understand what they wanted people get from it or what the point of it was as the copy didn't relate to it at all. good example of a bad add, shame as I love the product!