I know it's been featured on several blogs but in case you haven't seen this yet, do find the time to watch it. It's Jeffre jackson talking about interestingness. And he touches upon something I was talking about recently and explains it well. He says at the end, Is it worth thinking about after the communication? As good a way of judging your work as any I've heard.
He also mentions Howard Gossage, a hero of mine too, someone who would of loved the new world of engagemnent communications
This is a great book all about his work which unfortunately is out of print, but a few second-hand copies do pop up from time to time. It's nothing short of brilliance. I read and re-read it constantly.
How many agencies today would attract such talent?
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