So Timberland have bought Howies. First thoughts you might think it's a bad idea, but when you look at the deal, it's great for both of them, one benefits through scale the other through credibility.
Nothing changes at Howies, David and Claire retain creative control, the company runs along the same ethical lines and gets to stay in Cardigan, except now they have some proper financial backing.
And Timberland continue their push in becoming a more ethical company, as reported on psfk yesterday.
It couldn't have happened to nicer people, congrats Claire and David, you so deserve it.
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