Wii with built-in viral appeal

Last night I rode down Oxford Street where I came across this queue, which went all the way around the corner

All waiting to be one of the first to get their hands on the Nintendo Wii. And who wouldn't? It's a great toy with one hugely lovely feature.  Hell, I don't even play video games, but I so want to now.

And it got to me thinking. I know the remote is fantastic and it was obviously going to always be the hero of any advertising. But there's something else about it, something that they may or may not have realised when developing it. It is the perfect web 2.0 product in so much as the user experience is a wonderful CGC asset.

Which is why we get this

And why I think we're going to see so many more being uploaded in the coming months.

And perhaps why smart manufacturers and their agencies might be looking to incorporate such an asset into future product developments.

Comments

[freddie]

woah... couldn't stop myself laughing. These really are brilliant. An interactive experience. Why were computer games not fun for girls? The controller... simple...