I saw this over at the wonderful CR blog and my initial reaction was nice, well done, six months behind the times but...
This was followed swiftly by my second thought which was, no, this is wrong, this is disappointing, this is just what agencies have always done, this is stealing from contemporary culture in the name of some brand or other.
Maybe it's acceptable when using popular music or copying the style of a film or music video or from some 1930s French arthouse film, but what we have here is a brand joining, uninvited, a private party of consumers who have built up a community around the mentos and coke thing. And even more unforgivingly, assuming they in no way have to bring anything to that party.
Shite guest.
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