Some very smart, very stupid or just plain lazy creatives working on the Chevy account over the water came up with the idea of letting the general public come up with an ad to be played out during the superbowl.
As if it's not tough enough convincing people that being a creative in an ad agency isn't one long lunch and/or coke binge but a very demanding and difficult job that requires considerable skill and talent rarely found in mortal form.
All a bit like Faking It. Can you spot the commercial from someone who until two weeks ago didn't even know ads are in 30sec segments?
So, have we creatives been exposed as charlatans, or can we sleep better tonight safe in the knowledge we have been vindicated? Well you decide.
Sorry to be off topic Simon, my emails arent sending properly.
Got your email and thats ok, will email you properly when its working again; and I will comment on this post when I have a PC with sound on...
Posted by: Rob Mortimer | 06 February 2007 at 01:47 PM
do you believe this ad has done Chevrolet any good ? And if not, what's the point ?
Posted by: Hans Suter | 06 February 2007 at 10:03 AM