Above is a freebie magazine from Vice. It's for students and while I most certainly can't claim to be one of them I dis pick it up and had a read. And I'm so glad I did.
Not since the first time I picked up an Innocent bottle have I been so impressed by the writing - no lazy adspeak here, no lame jokes, no pandering to the lowest common denominator. No siree, this was a joy; original, funny and risk-taking.
And before you start, well of course, it's for students, it's a niche brand, they can get away with murder blah blah blah- that's simply bollocks and I'll produce any number of student, niche brand marketing material to prove it.
Sure it's not a tone that's suitable or desirable for a lot of brands (although it is one that's exactly right for them and their audience). But that's not what I was excited by. It was the freshness of picking something up and actually being engaged enough to read more.
Vice writers. I salute you.
i thought the cover was pretty damn good. heh.
Posted by: janson | 08 March 2007 at 02:24 PM
I found a Vice magazine in 1995 and just like you I was rivetted by the writing and frank view on all things they covered. The blatant 'taking of the piss', the humour in their music reviews, that perfect balance of bullshit and honesty and well let's face it "The Do's and Don'ts" all add up to an offering that's unbeatable.
Why I liked it so much, I married one of their writers.
Posted by: Hendo | 05 March 2007 at 09:23 PM
Simin, check out viceland.com
Posted by: david | 05 March 2007 at 03:19 PM
Simin, check out viceland.com
Posted by: david | 05 March 2007 at 03:15 PM
They always work with theme numbers, apparently you picked up the student guide issue, but being a vice-fan myself I can tell you their audience isn't just students.
Also you've got to give them credit for their international approach, I'm reading the Belgian issues, for instance. when they had a poverty theme that was one interesting read as well!
Posted by: =lloyd= | 05 March 2007 at 01:15 PM