rock n roll

I don't know much about Nine Inch Nails. I know I don't like their music. I know I love their marketing  skills.

To launch their new album, Year Zero, they included URL clues on their tour t-shirts which lead fans to websites that described an apocalyptic vision of the US. Memory sticks were found in toilets with tracks on them. Samples of tracks were played on radio stations unannounced in the wee small hours. Telephone numbers appeared on fan sites. All very clandestine, all very brilliant. All very I love Bees.

I wish I'd done it.

Comments

[Rob Mortimer]

Sounds interesting, the I love bees work seems to be held as quite a landmark in this sort of thing.