Here Be Monsters|blog

NEW ADS COMING YOUR WAY 2

Fujiya & Miyagi- Ankle Injuries from Insound on Vimeo. Expect this to be nicked within 6/8 months. Really it's too versatile to predict what for, so I'll leave it to your imagination, although Betfair is too obvious and diced vegetables a no go area even for the shameless creatives out there.

My sister

Nothing to do with anything, but you just gotta love this lady.  Maybe there is a reason to buy a silly 4 wheel jeepy thing for around town after all

The next wave of TV ads coming your way soon - 1

There was a time when creatives could steal a smart idea from any number of sources; a student's graduation film, some obscure art house nonsense, a pop video, and the like - safe in the knowledge that few would know the source and so their originality could be lavished with money and awards.

In two memorable cases I can think of, the only contribution from 'inspiration' to ad was literally just adding a company's logo - okay so they made the connection between what they saw and a product). And both won loads of awards.

But that was before YouTube hosted everything and made it available to everyone. Which has made being a creative both so much easier and so much harder - oh, the irony.

So, I thought I'd start an occasional series showing the inspiration for ads hitting your screens in the coming months. (Feel free to join in with your own suggestions).

First up is for a sauce, something with the endline:  Make your meal a masterpiece, or something about an artist's palate (getit?!)

See this and/or this

Just a matter of time.

Sad but true (Oh so true, oh so sad).

I'm a big fan of Rob Campbell's blog, The Musings of An Opinionated Sod [Help Me Grow] -  I think it might have something to do with the fact that we share a similar sunny outlook on life, but I think he excelled himself with this entry. It says a lot about a lot in a few words and is well worth reading.

Not really true, is it?

Is it me, or should this copy really say..... Guinness used the press over 75 years ago to gain a greater share of voice and standout.  Since then they've actually used TV to much greater effect because frankly they haven't place anything in the press anywhere near as memorable as this or this or perhaps even this (sadly). And that's why we've had to go all the way back to find this old ad.