There was a time when creatives could steal a smart idea from any number of sources; a student's graduation film, some obscure art house nonsense, a pop video, and the like - safe in the knowledge that few would know the source and so their originality could be lavished with money and awards.
In two memorable cases I can think of, the only contribution from 'inspiration' to ad was literally just adding a company's logo - okay so they made the connection between what they saw and a product). And both won loads of awards.
But that was before YouTube hosted everything and made it available to everyone. Which has made being a creative both so much easier and so much harder - oh, the irony.
So, I thought I'd start an occasional series showing the inspiration for ads hitting your screens in the coming months. (Feel free to join in with your own suggestions).
First up is for a sauce, something with the endline: Make your meal a masterpiece, or something about an artist's palate (getit?!)
Just a matter of time.
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