Look at the above screen for 20 seconds. Listen to it in silence if you can. Then about 18 seconds in say out loud, 'America runs on Bulova Time'.
Congratulations, you've just recreated the world's first TV commercial.
Did you notice that it played to none of the unique strengths of the medium? (Movement, Sound.)
Did you notice that it borrowed heavily from what was the norm at the time. (It's just a press ad)?
Did you ask yourself, what have we learnt about embracing new technologies since 1941? (Absolutely nothing).
New technologies present new opportunities, but only through new thinking.
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