I wasn't going to join in with the love-in that is blogging about the new Cadbury's ad. But so few people have offered anything other than uncritical praise for it that I feel compelled to add my view, if only to annoy those who believe love is blind.
I have nothing but praise for the craft behind the ad. Quality casting, great track and the addition of the balloon is genius, but for me something critical is missing, something Gorilla had in spades. And that is.....
...... anticipation. (see what I did there?)
So much of the impact of that ad is in the waiting.
I wouldn't disagree with you. But sheep will be sheep
Posted by: simon darwell-taylor | 24 January 2009 at 07:34 PM
Tweeted about it if that counts - http://twitter.com/jon_howard/statuses/1142316515 - but I think it's pretty rubbish.
Posted by: Jon Howard | 24 January 2009 at 05:24 PM