I should come clean here, Scamp annoys the hell out of me. Our views are poles apart as far as how we see creatives, the role of advertising and the future of both. But so what? We're all entitled to our own views and we should never shy away from expressing them - after all, having an opinion and expressing it is a massive part of what being a creative is about.
Plus we should always be prepared to have our views challenged.
So when he put up the slides from a talk he gave on what being a creative is, I wasn't surprised to find myself shaking my head and tutting by slide 3, waving my fist by slide 8 and shouting obscenties and banging the table by slide 21.
What I was surprised at were the comments, the majority of which shared my opinion. Maybe creatives are finally growing up. I do hope so.
Ha I thought the same HBM.
Posted by: Vic | 12 April 2009 at 08:11 PM
perhaps they'll inspire planners to do the same as well!
Posted by: mm | 10 April 2009 at 05:27 PM