I've been aware for a while now, about this trend appearing. The Americans have a name for it,of sorts, Madison and Vine, it's the combination of advertising and entertainment. And the rightly awarded and previously commented on here back in January, The Queensland Best Job in the World campaign is the latest example.
This Thursday at 9pm the BBC are showing an hour long programme covering the final round of the competition, when an English lad called Ben is selected from the final 16.
Currently, I haven't been able to find out much behind the production company behind it, but if this wasn't conceived and made by, or at the very least pitched to production companies by CumminsNitro then it bloody well should have been.
Either way, a smart conclusion to a smart campaign.
With TV desperate for content this is definitely a trend that is going to go from strength to strength and yet another example of the return to a pre50's ad/comms model.
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