I was listening to the Radio 4's Front Row programme the other day, Russel T Davies was on talking about drama. For him the new drama is reality shows. He even went further and said that the piece of drama that had impressed him most recently was the Susan Boyle saga.
He went on to say that he wasn't just talking about her coming on stage and belting out her song but the way in which her story was played out afterwards keeping her in the public's mind for weeks. He had real admiration for the people behind it.
For me, the most impressive drama has been the Katie/Jordan V Peter split. Don't get me wrong, I'm no fan of them or their desperate desire to live their lives in the public eye, but I do think that like Paris Hilton, they have shown those of us in the comms industry much in the way of how campaigns can be structure and played out in the future.
And I'm chuffed to bits that Russel T Davies thinks along similar lines.
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