It's one of those campaigns people either love or hate, but everyone's noticed regardless. It's also become part of the wider culture. Why? Well apart from the freshness and attention to detail and downright lunacy of the idea they've also added some smart touches to give the campaign some more depth.
Stuff like showing bloopers and getting Aleksandr, the main character/spokesman, interviewed by the press.
Long may it continue. Big props to Compare the Market too.
You can see the ads here, naturally.
A slightly interesting aside are these ads, alongside the bloopers. Pity they didn't make them smart. Competitive business, insurance comparison.
Evian do a rubbish behind the scenes interview with their rollerbabies. It's crap, but you can find it on Youtube if you must.
Posted by: simon | 28 July 2009 at 03:19 PM