Paul Isakson, updates his presentation. My favourite quote is probably, A revolution doesn't happen when society adopts new tools, it happens when society adopts new behaviour.
Isn't that exactly the problem with most agencies/clients right now? They all seem to be adopting the latest technology but they don't seem to be changing their behaviour one bit.
What's Next In Marketing And Advertising (2009)
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Cheers, Paul. Love that quote too. I wonder how long before ad land gets itself that habit.
Posted by: simon | 03 August 2009 at 05:22 PM
Hallo Simon. Shirky's quote is similar to Paul Saffo's, which I've been milking for years, "Changes happen not at the speed of tech, but at the speed of habit".
Posted by: Paul | 03 August 2009 at 05:14 PM