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Regular readers of the blog will know that I'm a big fan of transmedia storytelling as one of the ways forward for brands to engage more with their audience. So of course I was going to like the idea that Coronation Street actors will be appearing on Jeremy Kyle tomorrow. I think it's inspired. Congrats to whoever came up with the idea.
I've just finished listening to Stephen Fry on the itunes, Meet The Author podcast. As always he's brilliant. Witty, informative, humble and rambling - a sort of famous Rory Sutherland. Amongst other things he talks about his relationship with Apple. It's honest, it's passionate and it's non-conditional, he makes it quite clear that he's an advocate of the brand because in his view it's the best thing out there, he goes on to say that he would happily switch to something else if something else was out there better.
It's obvious that this kind of brand ambassador pisses on the Gillette-Beckham/Woods/etc paid for type where we all know money buys the loyalty. The only surprising thing is that brands spend so little time finding, embracing and nuturing genuine relationships with genuine consumers.
And if that proves to be too hard, they should consider time improving their product.
The more you think abut it the better this line is. From its ability to get noticed to its honesty to it's personality. If I were in the market for a 99p mug, I'd be sold.
This has done the rounds on a few blogs, but it's right up my street and so I'm adding it to mine. It's from the Guardian. Part One. And Part Two, My personal favourites
Do it every day. Make a habit of putting your observations into words and gradually this will become instinct. This is the most important rule of all and, naturally, I don't follow it. - Geoff Dyer
Description is hard. Remember that all description is an opinion about the world. Find a place to stand. - Anne Enright
It's doubtful that anyone with an internet connection at his workplace is writing good fiction. - Jonathan Franzen
Remember: when people tell you something's wrong or doesn't work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong. - Neil Gaiman
Style is the art of getting yourself out of the way, not putting yourself in it. - David Hare
By the same token remember how much time people spend watching TV. If you're writing a novel with a contemporary setting there need to be long passages where nothing happens save for TV watching: "Later, George watched Grand Designs while eating HobNobs. Later still he watched the shopping channel for a while . - Will Self
Turn up for work. Discipline allows creative freedom. No discipline equals no freedom.- Jeanette Winterson
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