Personally, despite the massive opportunities that are presenting themselves almost daily, I believe the UK comms industry and advertising in particular are in a depressing state of blandness.
Much is spoken about creativity but I see so little of it reaching the public domain.
So when I saw that nearly 50% of Campaign readers thought that creativity was flushing I was surprised and can't work out whether the British ad scene is just arrogant, deluded or optimistic.
Having shown the first two in spades, maybe it's time for the third, I do hope so.
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