CBS Outdoor have asked me to promote their competition for a long copy cross-track poster here on my blog. And why not, it seems very much the kind of thing I'm always championing, the importance of the written word, crafting narratives, storytelling skills blah, blah, blah.
About 5 years ago when I was an ECD, there was another of these competitions and we managed to get 3 of our 4 entries into the final, I mention this because then the competition, which may or many not have been run by CBS, was billed as long copy and encouraged long copy, I think our entries were 500-600 + words. It was fun to have the chance to prove Howard Gossage right when he said, People read what interests them. And sometimes that's an ad.
Now, though, according to CBS, long copy is 50 to 200 words, which seems to me such a shame as that's no more than a lengthy facebook post at one end and a short blog rant a the other.(Although you can use 300 words to explain why you've entered)
I hope they get loads of entries and the all the publicity they need from it, I just wish they'd been bolder with the length - cross tracks are after all the perfect medium for words.
Anyway they have some pretty smart judges that it's probably worth you getting your name in front of if you're that way inclined
Competition closes 1st October
Comments