Anyone who spends anytime reading this blog will know that Howard Gossage is a bit of hero of mine. He was smart and when I want to look smart I repeat what he says. Stuff like, 'People don't read ads, they read what interests them. And sometimes it happens to be an ad.' Well, here's the proof.
The above is an ad for a wet suit. It comes with some pretty long copy in the description, which if I'm honest, isn't as well written as it could be, but the effort put in to it is commendable and it's effective is in the viewing figures which, currently stand at over 25,000. People are even engaging with him via email.
So, the next time some brain dead parroteer wants to tell you that no one reads anymore, send him this link and politley explain that it's all a question of content.
You can read it for yourself here.
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