Here Be Monsters|blog

rock n roll

I don't know much about Nine Inch Nails. I know I don't like their music. I know I love their marketing  skills.

To launch their new album, Year Zero, they included URL clues on their tour t-shirts which lead fans to websites that described an apocalyptic vision of the US. Memory sticks were found in toilets with tracks on them. Samples of tracks were played on radio stations unannounced in the wee small hours. Telephone numbers appeared on fan sites. All very clandestine, all very brilliant. All very I love Bees.

I wish I'd done it.

I LOVE SIMPLICITY

I love the simplicity of this.

why I love consumer power

I've just been made aware of the exceptional reviews on Amazon for the above album. Thank you Anna. Thank you.

And then there's the video.