Here Be Monsters|blog

what I learnt at school yesterday

The thing that stuck me the most about yesterday was the way that logic and creativity really are one and the same thing to children - hardly the most insightful lesson perhaps but it was a real joy to be able to see how naturally creative, confident and resourceful we are in our early years.  As Picasso said,“ Every child is an artist. The problem is how to remain an artist once he grows up".

My favourite moment was chatting with 3 kids about who lives in the sky. It started off with clouds, planes, helicopters and spacemen, went onto birds, butterflies, dragons and ended up with Santa, the wind, snowmen and water.  100% correct answers and all delivered with utter confidence and self-assurance.

I also learnt that, robots are never pink, monsters can have 3 ankles and that Lexi Bo likes to lay on the ground and pretend to be dead all breaktime, although I didnt find out why.

More on the dadhood vibe Russell has pointed out this as worth listening to, I just have and once again he's on the money and I urge you to do the same, it's half an hour long. I warn you though it's as much a tearjerker as the Dick and Rick Hoyt story

 

the future of advertising

Spent a chunk of the afternoon with Matt and Andy preaching our new agency philosophy at a bunch of third year students on the Central St.Martins advertising course.

One of the great privileges of being a senior anything is the opportunity to help people who want to follow in your footsteps  Having listened to us ranting for an hour or so, I set them a brief for one of our clients, teapigs.

I go back next week to see what they come up with. I have no doubt it'll be interesting, intimidating and brilliant.